Marketing Strategy
Product innovation, branding and holistic marketing
- Identifying new segments
- Articulating novel value propositions
- Strategies for demand generation
- Strategy evaluation and Gap Analysis
- Converting products into solutions
- Transforming vendor into integrated service and solutions provider
- Promotional strategy
- Personalization and Mass Customization strategies
- Product development and improvement through co-creation
- Internal branding
- Pricing and value augmentation
- Revenue Generation strategies
- Social Media Content Marketing – Co-creating user generated content, content curation, persona mapping and dovetailed content strategy
Brand Positioning
- Competitive mapping and identifying market gaps
- Exploration of consumers’ unmet needs, associations with concepts and imagery
- Articulation of brand essence
- Developing brand value proposition and positioning strategy