“Today’s consumers are knowledge consumers. They have boundless access, they explore actively and want to be hands-on in giving shape to the offering.” It is their brand. Not yours.
Partner with customers for user generated content, developing product bundles, event marketing, assessing competitiveness, evolving brand concepts … in short, for any marketing innovation.
01. Ideation on online community
- Engage for insights
- Generate ideas
- Develop and test concepts & prototypes
- Observe directly and raise questions
- Option to include in-house experts and supply chain partners
02. Co-creation event
- Consumers work HANDS-ON to develop solutions
- Option to include in-house representatives and supply chain partners
03. Post event discussions on the online community
- Continue conversations post event
- Further exploration & testing
- Insights continue through implementation and performance assessment
Harness the power of HANDS-ON collaborative innovation for your marketing efforts
- Increase speed to market
- Maximize new product wins
- Enhance competitiveness
- Increase retention
- Instill supply chain-wide customer centricity
- Gain virality
Co-creation instills in the consumers a sense of pride and ownership of the brand.
Benefit from consumers’ collective knowledge and ideas by co-creating products.